Most companies/organisations rely on advertising these days to boost sales of their products or services, to build a connection with their audience and to create competition with their rival firms.
Advertising is a way of making the consumer, and the general public aware of goods and services being offered by different companies. It also helps create brand awareness and keeps the public informed of all the latest products or services available by different companies. There are different means of advertising called ‘Media of Advertising’ which includes both electronic and non-electronic means of advertisement.
None-electronic advertising refers to newspapers, brochures, magazines, journals and books, direct mail, banners and posters. Non-electronic advertising is accessible to everyone. Traditional advertising on print media is relatively cheaper than advertising on television or online. Perhaps, the most popular way to advertising is through electronic-media particularly via television and internet.
Internet advertising has recently evolved as a major marketing force for businesses as it provides quick exposure, and a way to effectively track their marketing budget. Advertising on the internet is getting more popular with time. Through internet; advertising companies can reach every corner of the world in absolutely no time. It also facilitates businesses in developing web presence which is essential to survive in current times. There are many different forms of internet advertising, for example, banner ads, rich media ads, social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
The real aim of advertising is not to sell a product but to create awareness in the general public of the goods, products and services offered by different companies. Advertising forms a connection between the company and its consumers.
To design a perfect Advert for your company/organisation; I need to find out as much as possible about your compnay/organisation. It’s important for me to understand who my customers are so, I can provide best service for them.
I want to find out about your competitors too so I know who you’re up against. This information will help me create a tailored advert for you that will work more effectively to grow your business/organisation.